Since 2003 we have been advising a wide range of Ferrero brands on packaging, promotion, advertising and Internet design, including, among others, kinder Pinguí, Milchschnitte, nutella, kinder Maxi King, kinder Country, kinder Choco Fresh, kinder Schokobons, Bueno, kinder Friends, kinder Surprise Egg, Mon Cheri, Die Besten, Küsschen, Eggs, and New Products.

We conceived the design concepts for the in-flight service during the 2010 World Cup and the 2008 European Championships. 2010 World Cup: Fly with us to the champions’ summit. 2008 European Championships: Welcome to the highest fan block in the world.

A global language-independent design concept was conceived for floor care products (vacuum cleaners and accessories). In line with AEG’s CD guidelines, we introduced a new color concept to differentiate between various product types. We illustrated functions visually, meaning that we could reduce language to a minimum. The packaging design moreover influenced the design of the classic campaign and the Website. Client: J. Walter Thompson, Frankfurt

1995 saw the start of our successful collaboration with koziol Geschenkartikel GmbH. Stephan Koziol was willing to embark on an extensive process of renewal that resulted in a completely new corporate identity. This included the development of a new logo and the use of vibrant colors, photos and illustrations matching the “charm” of the products. In 2002 a design strategy based on this CI concept was adopted at koziol and has been maintained to date.

The packaging ideas were as diverse as the koziol products themselves. They included PVC packaging, cardboard packaging, labels, sleeves, inserts, stickers and a range of different point-of-sale displays.

In 2008, GARDENERS in cooperation with Schneidersöhne once again distributed an exclusive gift wrap edition printed on EnDURO Effect silver and gold, together with a sheet of 10 gift tags. All drawings shown were created “unintentionally” while the artists were engaged on the phone.
Telephone doodles: Ines Blume reddot design award winner 2009, DDC Gute Gestaltung 10, nominated for the Design Award of the Federal Republic of Germany 2011

Now all we need is the gift. In 2007, GARDENERS in cooperation with Schneidersöhne distributed a gift wrap series printed on Classen papers. Including a sheet of 10 gift tags (2-color print + gold). Illustration: Farid Rivas

In 2013, GARDENERS in cooperation with Geese Papier distributed a gift wrap series.