Since 2003 we have been advising a wide range of Ferrero brands on packaging, promotion, advertising and Internet design, including, among others, kinder Pinguí, Milchschnitte, nutella, kinder Maxi King, kinder Country, kinder Choco Fresh, kinder Schokobons, Bueno, kinder Friends, kinder Surprise Egg, Mon Cheri, Die Besten, Küsschen, Eggs, and New Products.
We conceived the design concepts for the in-flight service during the 2010 World Cup and the 2008 European Championships. 2010 World Cup: Fly with us to the champions’ summit. 2008 European Championships: Welcome to the highest fan block in the world.
A fun sticker collecting campaign and competition was launched on the occasion of the 2006 Soccer World Cup. The promotion was carried by its unconventional visual ideas and illustrations.
The star in front of a golden background was introduced with the redesign of the standard packaging of Kinder Maxi King. The packaging became the new international standard.
King Kong meets Maxi King. In the context of the remake of “Kong” (Universal Studios) Maxi King used this teaser packaging to promote an online competition. Cards for a sampling campaign, trays and wobblers were all part of the project.
Maxi King positioned itself in the music world with the “party animal characters” created for Kinder Maxi King (introduced with Maxi Music in 2004). Promotion concept, design, Web design, storyboard and art direction of the movie clips devised by GARDENERS. Movie clip animation: kawom!; programming and animation: Stefan Ammon, meso_aspekt1
We designed both a packaging teaser and a wobbler for each Beat my song promotion. The use of a range of overprints and white underprints created interesting color effects on the silver foil wrapper. Several dance styles were developed in line with the 3D characters.
Short clips (storyboard and art direction: GARDENERS, animation: kawom!) and various dance styles were developed along with the 3D characters for Maxi King.
A global language-independent design concept was conceived for floor care products (vacuum cleaners and accessories). In line with AEG’s CD guidelines, we introduced a new color concept to differentiate between various product types. We illustrated functions visually, meaning that we could reduce language to a minimum. The packaging design moreover influenced the design of the classic campaign and the Website. Client: J. Walter Thompson, Frankfurt
1995 saw the start of our successful collaboration with koziol Geschenkartikel GmbH. Stephan Koziol was willing to embark on an extensive process of renewal that resulted in a completely new corporate identity. This included the development of a new logo and the use of vibrant colors, photos and illustrations matching the “charm” of the products. In 2002 a design strategy based on this CI concept was adopted at koziol and has been maintained to date.
The packaging ideas were as diverse as the koziol products themselves. They included PVC packaging, cardboard packaging, labels, sleeves, inserts, stickers and a range of different point-of-sale displays.
The Milchschnitte seasonal pack for winter 2007/2008 turned out to be a successful in-pack promotion that specifically targeted a female audience. Each pack featured one of three postcards depicting a charming winter scene. Concept and design: GARDENERS, illustration: kawom!
For the Ferrero Semifreddi brands Milchschnitte, Kinder Pinguí, Kinder Maxi King and Kinder Choco Fresh, GARDENERS formulated the promotion design for the 2010 summer token collection campaign. We created an array of various packaging designs and POS materials alongside a collection card. Customers who had collected enough tokens received a koziol cool box.
The 1/1 advertising campaigns for Kinder Pinguí were published in children’s magazines. They were part of the editorial concept of these magazines and mostly realized in puzzle format. Concept/text: GARDENERS, illustration: Christopher Fellehner, Tine Schröder
We developed the corporate design for the booth of product designer Volker Klag on the occasion of Tendence 2001. We created a brochure of product information sheets and the packaging design for the so-called “Blocks”, alongside office stationery.
In 2008, GARDENERS in cooperation with Schneidersöhne once again distributed an exclusive gift wrap edition printed on EnDURO Effect silver and gold, together with a sheet of 10 gift tags. All drawings shown were created “unintentionally” while the artists were engaged on the phone. Telephone doodles: Ines Blume reddot design award winner 2009, DDC Gute Gestaltung 10, nominated for the Design Award of the Federal Republic of Germany 2011
Now all we need is the gift. In 2007, GARDENERS in cooperation with Schneidersöhne distributed a gift wrap series printed on Classen papers. Including a sheet of 10 gift tags (2-color print + gold). Illustration: Farid Rivas
