1995 saw the start of our successful collaboration with koziol Geschenkartikel GmbH. Stephan Koziol was willing to embark on an extensive process of renewal that resulted in a completely new corporate identity. This included the development of a new logo and the use of vibrant colors, photos and illustrations matching the “charm” of the products. In 2002 a design strategy based on this CI concept was adopted at koziol and has been maintained to date.