1995 saw the start of our successful collaboration with koziol Geschenkartikel GmbH. Stephan Koziol was willing to embark on an extensive process of renewal that resulted in a completely new corporate identity. This included the development of a new logo and the use of vibrant colors, photos and illustrations matching the “charm” of the products. In 2002 a design strategy based on this CI concept was adopted at koziol and has been maintained to date.

The packaging ideas were as diverse as the koziol products themselves. They included PVC packaging, cardboard packaging, labels, sleeves, inserts, stickers and a range of different point-of-sale displays.

A catalogue featuring all products by koziol is published twice a year. It is supplemented by small brochures or magazines presenting innovations for trade fairs and seasonal products.

A new modular booth concept (design: Markus Hartmann) was introduced in line with the two most visited trade fairs, Tendence and Ambiente. The architecture provides the perfect backdrop for the combination of graphic design and successful “product sculptures”.

“enjoy” magazine provided a communication platform specifically for koziol. Short editorial features offered anecdotes and background information on the products and their designers. The magazine was displayed in Cafe koziol at the trade fair and at the same time distributed to customers through retailers.