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Goethe Institut

Structural guidan...

Together with Goetz Hootz Castorph we developed a concept for the structural guidance system of the Goethe Institute worldwide. Our design, featuring the Goethe range of corporate colors, works on two levels of communication: The first level is the informative level and actual guidance system, while the second level is purely emotional; it remains associative. This is the level of spatial islands and citations. In combining the two levels, visitors to the Institute become involved on an emotional level that goes beyond simply receiving information. The entire building enters into a dialog with the visitor – the typography thus becomes a medium of culture. (Not realized)

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