In 1999, Eichborn became a stock corporation, publishing its first annual report to shareholders in 2000. In true publisher’s style, the annual report was printed in book form. The stand-alone, illustrated graphics succeeded in presenting the information with a sense of humor that was nonetheless professional – very much in the Eichborn tradition. The concept was continued in the second annual report, issued in 2001.
The design of Eichborn’s first annual general meeting, to be held in the Abs Hall in Frankfurt, was developed in line with the style of the 2000 annual report. We devised ballot papers, invitations, vouchers, the summary of the annual report and a PowerPoint presentation master copy.
In 2002, Eichborn restructured its Website eichborn.de. GARDENERS developed a design concept featuring strong colors and a wide range of illustrations that cater to the complex requirements of the extensive Website, which is maintained by Eichborn. Eichborn presents on its Website its diverse product range and a selection of different services, and announces special offers or events.
In 2005 GARDENERS participated in a competition for the 2006 publisher’s preview. The proposal placed second.