Milchschnitte

For the Ferrero Semifreddi brands Milchschnitte, Kinder Pinguí, Kinder Maxi King and Kinder Choco Fresh, GARDENERS formulated the promotion design for the 2010 summer token collection campaign. We created an array of various packaging designs and POS materials alongside a collection card. Customers who had collected enough tokens received a koziol cool box.

The Milchschnitte seasonal pack for winter 2007/2008 turned out to be a successful in-pack promotion that specifically targeted a female audience. Each pack featured one of three postcards depicting a charming winter scene. Concept and design: GARDENERS, illustration: kawom!

The Milchschnitte pack of five is held together by an adhesive label. GARDENERS designed a new standard label.

Lanyards were enclosed with the Milchschnitte flowpack as a summer incentive, a special promotion wrapper was created accordingly.