Maxi King positioned itself in the music world with the “party animal characters” created for Kinder Maxi King (introduced with Maxi Music in 2004). Promotion concept, design, Web design, storyboard and art direction of the movie clips devised by GARDENERS. Movie clip animation: kawom!; programming and animation: Stefan Ammon, meso_aspekt1

We designed both a packaging teaser and a wobbler for each Beat my song promotion. The use of a range of overprints and white underprints created interesting color effects on the silver foil wrapper. Several dance styles were developed in line with the 3D characters.

The star in front of a golden background was introduced with the redesign of the standard packaging of Kinder Maxi King. The packaging became the new international standard.

King Kong meets Maxi King. In the context of the remake of “Kong” (Universal Studios) Maxi King used this teaser packaging to promote an online competition. Cards for a sampling campaign, trays and wobblers were all part of the project.

Short clips (storyboard and art direction: GARDENERS, animation: kawom!) and various dance styles were developed along with the 3D characters for Maxi King.